05 April 2017 
Karel Thomas, Executive Director
In related news, many of you will have heard and read our opinions on how universities communicate their value, and how I think we are reasonably good at telling each other, and others who we know are interested, what amazing work we do. Well, this is fast becoming a theme amongst more influential people, so maybe we will see different approaches to communication over the coming years. HEPI published a paper this week by Richard Garner, the UK’s longest-serving education correspondent, entitled Return on investment? How universities communicate with the outside world. It’s an easy read, as you would hope, and poses some questions for Finance Directors and their teams. Many of you might look at your institution’s marketing and communications department budget and wonder… But do you know if you are wondering the right thing?
