Business Writing: how to increase your impact with less effort

This event will be presented online on Thursday 7 March 2024.

Timings: 9.30am - 1pm 

As knowledge workers, we’re part of a ‘decision factory’ that deals in information. We literally work with words – thinking, analysing, absorbing, reporting, advising. Yet too few people continue to develop their writing skills once they hit the working world.

How confident are you about getting your message across? Not just hoping that people get to the end of your email or report. But knowing that your readers are clear what steps they need to take next. Because that’s what business writing is all about: helping others to make decisions or take action.

When you improve your writing ability, your communications have more impact – becoming easier to absorb and act on. And you become less stressed and gain more time for the rest of your role.

In this 3.5 hours training session we will work on how to:

• target the audience, providing an appropriate level of detail
• structure documents using top-down thinking
• improve readability by using simpler words
• split sentences into individual thoughts
• write in the active, not passive, voice to create a relationship on the page
• use a suitable tone of voice
• avoid grammar mishaps.

The delegate fee also includes a 30-minute 1:1 (online) feedback session with Emma Scott-Smith (your facilitator) where you will work on a document together in real time.  We will contact you with date options for the 1:1 shortly after your booking is made.

There is an option to purchase a ticket for an additional 30-minute 1:1 (online) session with Emma - if you would like to book this additional time with her, you can either choose this ticket option in addition to the main ticket at the time of booking (or, if you would prefer, wait until after the first 1:1 session before booking the second one).

About Emma Scott-Smith

• I am a chartered accountant, good with detail, and always curious about business
  
• With over 20 years’ experience of designing and delivering a range of business writing courses, I am an experienced facilitator and coach
  
• As a ‘numbers person’, I realise the importance of creating a clear narrative to explain your findings or analysis. I know you have to help your readers understand your key points – and fast.
  
• I also love helping people get more from their words.

Previous Delegates have told us:

'I found the 1:1 sessions particularly useful - many of the tips I incorporated into my daily writing immediately and I am already seeing the benefits'

'Thank you for organising the course - I would definitely recommend!'

'I found the training session very useful, especially the extra sessions where Emma went through and gave feedback on my own work. This enabled me to understand how I can better improve my own style of writing based on my past work, and also assisting with applying the techniques that she discussed in the session.'